NEXT-GEN REAL ESTATE PRICING
Powered by LIVE CRMLS data, SELL ODD$ represents a fundamental shift in real estate pricing. No more estimates or automated valuations based on cached data. Every calculation pulls fresh market outcomes in real-time, capturing properties that actually sold versus those that failed.
The interactive price slider lets you explore probability at different price points.
Watch in real-time as your probability shifts.
This is the conversation starter sellers need, and the data that changes minds.
This is pricing strategy backed by empirical evidence.
THE PROBLEM
THE INDUSTRY HAS BEEN ASKING
THE WRONG QUESTION
For decades, the real estate industry has obsessed over one question: "What is my home worth?"
Zillow answers with a Zestimate. Redfin offers an estimate. Banks provide appraisals. Every tool in the market attempts to answer the same question, and they all share the same fundamental flaw.
They're answering the wrong question.
"What a home is worth and whether it will actually sell at that price are two entirely different questions. The industry has been conflating them for years."
THE SOLUTION
SELL ODD$ Asked A Different Question
We didn't set out to build another estimate tool. We set out to answer the question that actually matters:
"Given real market conditions, actual comparable outcomes, and specific property features, what is the empirical probability of this home selling at this price?
"To answer this question, we couldn't use cached data. We couldn't use estimates. We had to build something entirely new. A system that calculates probability from actual outcomes".
structured MLS data FOR empirical probability
8
Filtering Gates Per Inquiry
201
Price Points Computed
3 yr
Rolling Market Window
1000+
Lines of Probability Logic
Live
CRMLS — Zero Cache
HISTORY MATTERS
Prior Failures Are Factored In
If a property has expired listings in its history, SELL ODD$ knows. And it factors that into the probability calculation.
Two prior expirations? That's a red flag. The market has already rejected this property at certain price points.
The algorithm applies a penalty, and the limiting features will show exactly what's working against you.
This isn't punitive. It's realistic. Buyers and their agents research listing history. SELL ODD$ ensures you're not blindsided
by information the market already knows.
"This is what separates the Crystal Ball from everything else. The engine doesn't just look at what sold. It looks at what didn't sell. Expired listings. Withdrawn listings. Canceled listings. Every failed attempt to sell a property at a given price is part of the equation. Without failure data, probability is meaningless".
THE INNOVATION
The Market LEVERAGE ANALYSIS TOOL
Price alone doesn't determine whether a home sells. Market conditions create resistance. SELL ODD$ developed a proprietary composite analysis that quantifies that resistance at the micro-market level — not countywide averages, not statewide trends.
Toggle between Local and City scope to see how conditions differ between the immediate neighborhood and the broader market.
Hit Calculate and watch the animated gauge resolve to a score while four friction driver metrics calculate simultaneously, each showing its own color-coded status against a market-normal range.
A live interpretation paragraph generates automatically, synthesizing all four metrics into a plain-language market assessment based on active, sold, and failed listing counts. This is the full market context behind every probability score.
